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YOUR BUSINESS Playbook

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1 biz goals and exec summary
2 mindset
3 ideal client

BUSINESS OWNERS: Creating a consistent income doesn't have to be a pain. Let me make it EASY for you to increase your confidence, visibility & sales.

INTRODUCING YOUR BUSINESS PLAYBOOK...

✅ Giving you clarity and focus to help you grow your business in 2020

✅ Delivering a clear strategic plan you are confident sticking to

✅ Reassuring you that you are managing your business effectively

...all without feeling overwhelmed or wasting your time trying stuff that doesn't work.

I know what it feels like to put your heart and soul into your business but get no results.

I've been there and this is what it looks like...

☹️Confused - why is no-one buying?

☹️Stuck - working hard but feeling broke!

☹️Scared - what will I do if it doesn't work?

☹️Overwhelmed - how do I fix it all?

TAKE A DEEP BREATH..and relax.

There is an easier way to be seen as a person of authority with a loyal and engaged community who know the value you offer and are happy and excited to work with you!

Running your business and sharing your incredible offer shouldn't be the most draining and overwhelming part of your life...

It should be exciting, and fun, and joyful!

And I can help you make it that way.

FACT: SMALL BUSINESS OWNERS WASTE UP TO 21.8 HOURS A WEEK!

'Sally, I just don't have time to do the things I know I want to do - and need to do - in my business'

I hear this all the time!

There is another way...

'I was going round in circles for ages, feeling isolated and overwhelmed by what I needed to do. I needed to work it through with someone who could help me stop the confusion and come up with workable solutions. Now I'm crystal clear, completely motivated and feeling excited to take focused action.'

CLOSE YOUR EYES AND IMAGINE HOW IT WILL FEEL TO BE...

 😃confident - in the value I deliver. 

😃 excited - working with people I like.

😃 secure - making consistently good money.

😃 organised - taking focussed strategic action.

4 market analysis
5 packages and pricing
6 Brand and positioning

GET READY FOR YOUR BUSINESS PLAYBOOK

WHAT IS IT?

🤓 Your Business Playbook ('YBP') is a 12 Week live and interactive course that will give you the tools, knowledge and skills to create and implement your own Business & Marketing Plan.

🤓YBP include business, marketing, financial, and operational goals and objectives

🤓YBP will be your step-by-step guide, focussing you on implementing clear and practical strategies focussed on your long term goals.

 WHO’S IT FOR?

🤩New business owners who realise that, with a clear plan of action, they'll start winning work quicker. 

🤩Established business owners who've been doing well without a Plan, but know that having more structure and a focussed and strategy approach will elevate the business to the next level.

Abbie Robinson

Abbie Robinson

As a new coach, I was eager to gain more clarity in my business, understand who my ideal client is, how to make sales easier, and get confidence in how to price my packages - all of which I did.

The content was highly valuable and every week Sally showed up with high energy and provided a great presentation.

I wasn't always able to join Live, but I was able to watch the replay and work through the programme at my own pace which was great.

I found the course to be very useful, and it gave me some great things to think about and practical tips that I could start integrating into my business straight away.

I highly recommend this course to any female entrepreneurs who want to gain clarity in their business!

7 customer journey
8 messaging
SALLY ODDY CLARITY COACH

WHY I CREATED YOUR BUSINESS PLAYBOOK...

7 years ago I felt stuck in a job where I was undervalued, underpaid, overworked, bullied, and burnt-out.

I quit the security of the 9 to 5 and started my marketing consultancy.

I didn't have much, but I did have a burning desire for more and knew I deserved better.

My consultancy was a success, with a steady stream of clients and earning good money.

But I wasn't happy.

I was tired of doing all the doing, felt stuck working for people I didn’t particularly like, and realised my income was capped trading time for money.

Something had to change.

So I started something different - a new business where I could still use my business and marketing skills.

It failed.

But it sparked something better, and after 12 months of incredibly hard work, I'm living my dream of inspiring and motivating people who deserve more.

And now I have more - more freedom, enjoyment, fulfilment and reward!

Are you ready for more?  Of course you are! And that's why I've created this Business Playbook - to give you an easier and shorter route to more fun, freedom & financial security!

9 marketing and promotion
10 prospecting and sales

SIMPLIFY YOUR BUSINESS & YOUR LIFE!

YOUR BUSINESS PLAYBOOK INCLUDES...

12 LIVE TRAINING SESSIONS (£1,200 value)

Delivered by me, live in our private Facebook Group and stored so you can watch on replay.

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    Executive Summary:

    A helicopter view of your business so you are crystal clear on what it is, the objectives, opportunity, goals and vision.

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    Joy, Passion, Purpose, Vision, Values:

    Where you’re going, why you’re going there, what it’s going to look and feel like when you get there, why it’s so important to you.

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    Ideal Client:

    Getting to know your customers on a deeper level and building messaging and packages around them.

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    Market Analysis:

    Drill down into your marketplace so you come from a place of knowledge in terms of your customers, competitors and trends.

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    Packages & Pricing:

    Design offers that make best use of your skills and strengths; deliver solutions to your customers biggest challenges; and are priced according to their true value.

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    Customer Journey:

    Plot your customer’s relationship with you, from awareness right through to raving fan.

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    Messaging:

    Speak the language of your customer and share valuable content with a strategic mission.

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    Marketing & Promotion:

    Which channels to use and how to use them effectively to increase your profile, win work and create a loyal community.

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    Sales:

    Take the strain of the sale away with an authentic sales system that does the hard work for you.

YOUR BUSINESS PLAYBOOK TEMPLATE (value £250)

Worksheets for each of the 12 Sections of YBC that you'll work through and complete during each of the training sessions.

At the end of YBC you'll put your sections together and they will form your final Business & Marketing Plan!

TRAINING SCRIPTS (value £250)

After each live training session, I'll upload my full script so you have access to the training both in video and text copy.

TWO PRIVATE 1:1 COACHING SESSIONS (value £700)

We'll untangle issues, find solutions to challenges, dig deeper into your business, make sure you're on the right track, and get super-charge your mindset and confidence!

FEEDBACK (value £150)

Once you've completed each section of YBP, send it to me for review and I'll give you feedback, ideas and suggestions - this is distance coaching directly focussed on your plan!

COMMUNITY (value £250)

Lifetime access to your private Facebook community where you can support each other throughout YBP journey and beyond.

TOTAL VALUE £2,800

YOUR BUSINESS PLAYBOOK

PLUS NEW BONUSES WORTH £310!

BONUS TRAINING SESSIONS: (value £200)

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    Money Mindset:

    Feel confident charging your value and have an abundant mindset that will help you earn more money and manage it effectively.

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    Launch Planning:

    The step-by-step guide to launching your offers in a planned and strategic way that will take your customers on a journey they’ll love.

BONUS TEMPLATES (value £75)

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    Sales Page:

    Template of a high-conversion long-form website sales page for you to rinse and repeat.

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    Post Scripts:

    Scripts for promotional social media posts you can adapt for any offer.

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    100 Content Ideas:

    100 topics you can use to create live streams, posts, blogs, videos.

BONUS DOWNLOADS (value £35)

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    Clarity Check-In:

    From dense fog to clear as a bell - understand the areas you need to focus on to move forward.

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    Values Checklist:

    A list of values common amongst business owners with clear definitions to help you dig deep into what matters.

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    Business Goals Worksheet:

    Keep your eye on the prize and make sure you achieve and celebrate each milestone with this goals template.

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    12 Month Business Activity Calendar:

    Schedule your promotions, offers and activities for the year, taking into account quiet periods and making sure you're on track to meet your financial goals.

DID YOU ADD THAT ALL UP?

TOTAL VALUE £3,110

>>FOR ONLY £1,170<<

YES! ADD ME TO THE waitlist

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HERE'S HOW YOUR BUSINESS PLAYBOOK WORKS training | coaching | planning | community

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    Training:

    I present live training sessions in our private Facebook Group every Tuesday to guide you step-by-step as you complete each section of Your Business Playbook.

    We keep the momentum going and energy flowing while making sure all sessions are stored so that, when life get’s in the way, you can watch the replay!

    This programme is inspiring, friendly, challenging (in a good way!) and extremely well supported by me – I’m on hand guiding you through every step of the way to make sure you not only complete it, but that you get the most rock solid Playbook and the confidence to use it.

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    Coaching:

    We’ll have TWO private one-to-one coaching sessions to help you untangle problems and implement the strategies you’ve learned.

    I’ll be live in our private Facebook Group every other Friday to answer your questions and keep you motivated and inspired to complete each section of your Playbook.

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    Planning:

    Your Business Playbook is the opportunity to develop your strengths while learning valuable skills and strategies. The aim is to help you focus on strategically planning for your success.

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    Community:

    You’ll be joined by like-minded people keen to learn and share in the group as part of a journey you’ll go on together. You have lifetime access both to this Community (FB Group) and to all the learning, which will be updated regularly.

Let's get to know each other first...

I want you to feel 100% confident YOUR BUSINESS PLAYBOOK is right for you, so if you're not sure yet please book a quick call so we can chat about where you are now, the challenges you are facing and what you want to achieve. There will be no selling on this call, that's just not my style. After the call you can decide whether or not it's for you.

Sharing the love

Abbie Robinson

Abbie Robinson

As a new coach, I was eager to gain more clarity in my business, understand who my ideal client is, how to make sales easier, and get confidence in how to price my packages - all of which I did.

The content was highly valuable and every week Sally showed up with high energy and provided a great presentation.

I wasn't always able to join Live, but I was able to watch the replay and work through the programme at my own pace which was great.

I found the course to be very useful, and it gave me some great things to think about and practical tips that I could start integrating into my business straight away.

I highly recommend this course to any female entrepreneurs who want to gain clarity in their business!

Jennet O'Donnell

Jennet O’Donnell

I enrolled on the course because I wanted to make sure I have all the basics in place to grow my business and clarity on the type of clients I want to help.

The course covered everything I needed and came with helpful guidance and worksheets.

This helped me get really clear on how to move forward with my business.

Sally is a knowledgeable and engaging trainer, and makes the topics interesting, with lots of interaction and self guided aspects.

I would definitely recommend Sally's Group Coaching Programmes for female entrepreneurs starting out in business.

IMPORTANT info!

It all sounds FAB, how much is it?

YBC is £1,170 including VAT.

When and where is the Business Playbook taking place?

The next Business Playbook will be in February 2020. Join the wait list to get Early Bird entry.

What if it's all too advanced for me?

Your Business Playbook has been designed to enable you to complete it at any stage of your business journey. If you do get lost, I'm right here to support you and we can always have  quick call to get you back on track.

How is this course different?

Your Business Playbook is a unique combination of Live, Interactive, One-to-One and pre-recorded coaching and training sessions. I will personally make sure you complete your Business Playbook by asking you to submit it to me 12 weeks after the course has started. If you haven't finished it by then, we'll be jumping on a call to work through any challenges or blocks to get you over the finish line.

How long does it take?

When you go Bootcamp you can, in theory, take as long as you need. But I want to make sure you actually get your Business Playbook so I'll be asking you to send it to me after 12 WEEKS. If it's not done by then, we'll be jumping on a call to get you over the finish line.

The Academy includes live and interactive coaching and training taking you through each section, so you'll work through the plan with me in 12 weeks. Again - I'll be asking you to send the completed Playbook to me and if there are any elements I'm not completely sure are 100% - we'll be jumping on a call to get it sorted.

What if I'm too late to grab a place on this programme?

If you haven't been able to book onto this run of Your Business Playbook, there will be three opportunities each year to enrol and experience the 12 week programme.

Your Business Playbook opens for enrolment every year as follows:

February (course live Apr / May /Jun)

July (course live Sep / Oct / Nov)

November (course live Jan / Feb / Mar)

Once an enrolment period closes, a Wait List will open and members of that list will get the first opportunity to enrol in the next run.

If you know this is the focussed coaching programme you’ve been waiting for

please enrol straight away so you don’t miss the opportunity.

I am so excited to get started let's do this

Sally xx